FROM THE INDUSTRY & FOR THE INDUSTRY
Cogent Promotional Services was created to service the needs of the Beverage Industry with an approach of providing our clients with customized and innovative promotional products and display solutions.
We make a commitment to all of our clients to provide:
• CREATIVE & QUALITY PRODUCTS
• AFFORDABLE PRICING
• THE BEST CUSTOMER SERVICE
COMMITMENT TO CLIENTS
A passion for understanding our client’s businesses and providing exceptional customer service
PRODUCTS AND SOLUTIONS
A complete portfolio of products, consulting, technology and business process
BEVERAGE EXECUTIVES
From the industry, for the industry. Our team has been built around your needs
PROMOTIONAL EXPERIENCE
Years of experience with Fortune 500 leaders, which allows us to bring industry specific insights, solutions and best practices
END-TO-END CAPABILITIES
Effective delivery management programs, delivering results from basic to the most complex
PROGRAM MANAGEMENT
Expertise delivering and implementing marketing strategies, driving ROI In-depth experience designing and building multi-channel solutions
INNOVATION
A passion for understanding our client’s businesses and providing exceptional customer service
Beverage News
Readers name their favorite beverage of March (Tue, 23 Apr 2019)As consumers begin to gear up for spring, their thirst for premium liquor also is gearing up. In the Readers’ Choice: New Product poll for March, Beverage Industry readers’ selected Stillhouse Classic Vodka as their favorite new product release.
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PepsiCo announces mobile-enabled hydration platform (Mon, 22 Apr 2019)
Built to reflect how people drink water today, the new hydration platform from Purchase, N.Y.-based PepsiCo Inc. is a connected ecosystem that responds to the rise in consumption of low-and-no-sugar drinks as well as heightened focus on plastic's effect on the environment. As part of PepsiCo's Beyond the Bottle efforts, the new system makes it easier for people to stay hydrated, digitally track their hydration, and help meet the growing consumer demand for more sustainable packaging, the company says.
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Wine & Spirits
Olde Imperial Mystic Hemp Flavored Vodka (Thu, 25 Apr 2019)Now-Brands LLC launched Olde Imperial Mystic Hemp Flavored Vodka.
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Pop-up bars, premiumization crucial for on-premise success (Tue, 23 Apr 2019)
Retro cocktails, pop-up bars with themed cocktail creations, tasting events and consumers seeking “Instagram-able” ideas are helping to drive foot traffic to the relatively flat on-premise channel.
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Marketing
54.6 Million iGens are entering their prime spending years, how should beverage brands connect with them? (Tue, 26 Mar 2019)Our 2019 Beverage Playbook calls out some of the latest beverage trends and provides insight into what is motivating consumers when it comes to beverage consumption.
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Beverage companies continue to promote their brands (Wed, 13 Feb 2019)
PepsiCo launched Hello Goodness, a fleet of self-driving robots that contain snacks and beverages for college students. Rapper Pusha-T and 1800 Tequila launched a new recording and artist discovery platform. Pizza Hut announced it will continue to expand its category-first beer delivery program.
>> Read more
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