FROM THE INDUSTRY & FOR THE INDUSTRY

Cogent Promotional Services was created to service the needs of the Beverage Industry with an approach of providing our clients with customized and innovative promotional products and display solutions.

We make a commitment to all of our clients to provide:

• CREATIVE & QUALITY PRODUCTS

• AFFORDABLE PRICING

• THE BEST CUSTOMER SERVICE

COMMITMENT TO CLIENTS

A passion for understanding our client’s businesses and providing exceptional customer service

PRODUCTS AND SOLUTIONS

A complete portfolio of products, consulting, technology and business process

BEVERAGE EXECUTIVES

From the industry, for the industry. Our team has been built around your needs

PROMOTIONAL EXPERIENCE

Years of experience with Fortune 500 leaders, which allows us to bring industry specific insights, solutions and best practices

END-TO-END CAPABILITIES

Effective delivery management programs, delivering results from basic to the most complex

PROGRAM MANAGEMENT

Expertise delivering and implementing marketing strategies, driving ROI In-depth experience designing and building multi-channel solutions

INNOVATION

A passion for understanding our client’s businesses and providing exceptional customer service

Beverage News

Cott Corp., DS Services America acquire The Water Guy (Mon, 18 Nov 2019)
Cott Corp., Toronto and Tampa, Fla., announced that DS Services of America, Inc., a wholly-owned subsidiary of Cott, acquired substantially all of the assets of WG America Co. and certain affiliated companies: The Water Guy.
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Anheuser-Busch to buy remaining shares of CBA (Thu, 14 Nov 2019)
Craft Brew Alliance (CBA). Portland, Ore., and Anheuser-Busch (A-B), a subsidiary of Leuven, Belgium-based Anheuser-Busch InBev, jointly announced an agreement to expand their partnership, with A-B agreeing to purchase the remaining CBA shares it does not already own in a merger transaction for $16.50 a share, in cash.
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Wine & Spirits

Baileys Irish Cream releases holiday bottles (Mon, 11 Nov 2019)
Baileys Original Irish Cream released three festive bottles in time for the holiday season.
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Zardetto releases new packaging with updated wine range (Fri, 08 Nov 2019)
The new dual-layered labels, which were created by Italian design agency Robilant Associati, are designed to be peeled back, unveiling an inside layer of colorful artwork that is unique to each wine.
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Marketing

Innovation abounds for beverage brands (Wed, 13 Nov 2019)
D.G. Yuengling & Son Inc. announced its first-ever beer collaboration with chocolate brand Hershey’s. LifeFuels integrates a three-part hydration system. Belfour Spirits launched its ultra-premium whiskey brand and family of products, The Spirit of Champions.
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Influencer partnerships provide value to brand owners (Tue, 12 Nov 2019)
Although influencer partnerships are becoming more commonplace for brand owners, some still question the effectiveness of this medium.
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