FROM THE INDUSTRY &  FOR THE INDUSTRY

Cogent Promotional Services was created to service the needs of the Beverage Industry with an approach of providing our clients with customized and innovative promotional products and display solutions. 

 

We make a commitment to all of our clients to provide:

• CREATIVE & QUALITY PRODUCTS

• AFFORDABLE PRICING

• THE BEST CUSTOMER SERVICE

 

COMMITMENT TO CLIENTS

A passion for understanding our client’s businesses and providing exceptional customer service 

PRODUCTS AND SOLUTIONS

A complete portfolio of products, consulting,  technology and business process

BEVERAGE EXECUTIVES

From the industry, for the industry. Our team has been built around your needs

PROMOTIONAL EXPERIENCE

Years of experience with Fortune 500 leaders, which allows us to  bring industry specific insights, solutions and best practices

END-TO-END CAPABILITIES

Effective delivery management programs, delivering results from basic to the most complex

PROGRAM  MANAGEMENT 

Expertise delivering  and implementing marketing strategies, driving ROI In-depth experience designing and building multi-channel solutions  

INNOVATION

A passion for understanding our client’s businesses and  providing exceptional customer service  

Beverage News

Brooklyn Crafted gives labels a makeover (Tue, 17 Jul 2018)
Brooklyn Crafted, Brooklyn, N.Y., unveiled a rebranded label for its craft ginger beer and ginger ale collection. With a nod to the brand’s Brooklyn roots, the new logo features a clean, modern image of the New York City skyline.
>> Read more

Barcardi, Lonely Whale join forces to eliminate plastic straws (Tue, 17 Jul 2018)
Hamilton, Bermuda-based Bacardi Ltd. and Seattle-based nonprofit Lonely Whale have joined forces to help rid the environment of single-use plastic and to eliminate one billion single-use plastic straws by 2020, the companies said.
>> Read more

Wine & Spirits

2018 State of the Beverage Industry: Premium offerings continue to drive wine, spirits markets (Wed, 11 Jul 2018)
For mature beverage categories, producing year-over-year growth can be a challenge. For the U.S. wine and spirits markets, sales growth has allowed these categories to increase not only its own yearly comparisons, but also gain market share from other beverage alcohol categories.
>> Read more

Mike’s Hard Lemonade accelerates growth (Mon, 09 Jul 2018)
The company’s entrepreneurial spirit, focus on making best-in-class tasting products, and its organizational purpose to bring Flavor to Life is helping the company succeed in a competitive beverage market.
>> Read more

Marketing

Beverage companies continue to celebrate summer with new interactive campaigns (Mon, 16 Jul 2018)
Several beverage brands have announced new marketing campaigns and products.
>> Read more

Evian launches new creative ad campaign (Tue, 10 Jul 2018)
Evian Natural Spring Water, a brand of France-based Danone, announced its new advertising campaign exclusively for the U.S. market: I Wanna hashtag #Liveyoung. Derived from the company’s global Live young campaigns, the new advertisements will go live on July 16, with out-of-home, social, influencer activations and sponsored events, it says. The new campaign draws inspiration from how people Live young, emphasizing that it is more than an age, but an attitude focused on living a life full of vitality and experiences, the company says.
>> Read more

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