FROM THE INDUSTRY & FOR THE INDUSTRY
Cogent Promotional Services was created to service the needs of the Beverage Industry with an approach of providing our clients with customized and innovative promotional products and display solutions.
We make a commitment to all of our clients to provide:
• CREATIVE & QUALITY PRODUCTS
• AFFORDABLE PRICING
• THE BEST CUSTOMER SERVICE
COMMITMENT TO CLIENTS
A passion for understanding our client’s businesses and providing exceptional customer service
PRODUCTS AND SOLUTIONS
A complete portfolio of products, consulting, technology and business process
BEVERAGE EXECUTIVES
From the industry, for the industry. Our team has been built around your needs
PROMOTIONAL EXPERIENCE
Years of experience with Fortune 500 leaders, which allows us to bring industry specific insights, solutions and best practices
END-TO-END CAPABILITIES
Effective delivery management programs, delivering results from basic to the most complex
PROGRAM MANAGEMENT
Expertise delivering and implementing marketing strategies, driving ROI In-depth experience designing and building multi-channel solutions
INNOVATION
A passion for understanding our client’s businesses and providing exceptional customer service
Beverage News
Frey Farms launches new beverage line (Tue, 23 Oct 2018)Frey Farms, Keenes, Ill., announced a brand new line of frozen aquas frescas. Sarah’s Homegrown, named after Sarah Frey, the founder, farmer and chief executive officer of Frey Farms, are made with real fruit and all-natural ingredients, the company says.
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Planters Peanuts makes first steps into beer market (Tue, 23 Oct 2018)
Planters Peanuts, a brand of The Kraft Heinz Co., Pittsburgh and Chicago, launched Mr. IPA-Nut, the company’s first foray into the craft beer market. Citing a study conducted by 1Q from July, 64 percent of men agree nuts are the best salty snack to pair with beer, the company says.
>> Read more
Wine & Spirits
Mount Gay Rum unveils Master Blender Collection expression (Tue, 23 Oct 2018)Mount Gay Rum Distilleries, a brand of New York-based Rémy Cointreau USA, unveils the first edition of the Master Blender Collection with the launch of XO The Peat Smoke Expression. The limited-edition blend is a complex amalgamation that marries the aromas of ripe bananas and toasted notes of Mount Gay XO with the salty and smoky notes coming from peated whisky casks, the company says.
>> Read more
Haku Vodka (Mon, 22 Oct 2018)
The House of Suntory introduced Haku Vodka, a premium craft vodka made from 100 percent Japanese white rice.
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Marketing
Beverage companies create new social media campaigns to coincide with fall events (Wed, 17 Oct 2018)Smirnoff Vodka launches a new media campaign, PepisCo celebrates this football season, Spotify launches a new podcast in partnership with New Amsterdam Vodka, Virgil's Handcrafted Sodas found its genius and The NPCF releases its craft beer.
>> Read more
Beverage companies go full-swing into fall (Wed, 17 Oct 2018)
Upslope Brewing Co. hosted its fourth annual Backcountry Taproom experience, Abbeville Press released Tea Sommelier: A Step-by-Step Guide and Mama Lion introduced a Moët & Chandon Champagne vending machine.
>> Read more
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