FROM THE INDUSTRY & FOR THE INDUSTRY

Cogent Promotional Services was created to service the needs of the Beverage Industry with an approach of providing our clients with customized and innovative promotional products and display solutions.

We make a commitment to all of our clients to provide:

• CREATIVE & QUALITY PRODUCTS

• AFFORDABLE PRICING

• THE BEST CUSTOMER SERVICE

COMMITMENT TO CLIENTS

A passion for understanding our client’s businesses and providing exceptional customer service

PRODUCTS AND SOLUTIONS

A complete portfolio of products, consulting, technology and business process

BEVERAGE EXECUTIVES

From the industry, for the industry. Our team has been built around your needs

PROMOTIONAL EXPERIENCE

Years of experience with Fortune 500 leaders, which allows us to bring industry specific insights, solutions and best practices

END-TO-END CAPABILITIES

Effective delivery management programs, delivering results from basic to the most complex

PROGRAM MANAGEMENT

Expertise delivering and implementing marketing strategies, driving ROI In-depth experience designing and building multi-channel solutions

INNOVATION

A passion for understanding our client’s businesses and providing exceptional customer service

Beverage News

Tropical SKI returns for summer (Fri, 20 Apr 2018)
Chattanooga, Tenn.-based The Double Cola Co. announced the return of Tropical SKI, a carbonated soft drink (CSD) known for its bright blue color. The limited-edition flavor will return this month in select market in the Midwest and Southeast, including Indiana, Illinois, Missouri, Ohio and Kentucky.
>> Read more

Readers name their favorite new beverage of March (Tue, 17 Apr 2018)
When you look at the U.S. spirits market, consumers continue to turn to the whiskey/bourbon segment in large numbers. It stands to reason that the readers of Beverage Industry also might be taken with the spirit segment.
>> Read more

Wine & Spirits

Premiumization benefits on-premise channel (Mon, 16 Apr 2018)
The on-premise channel has struggled to maintain positive growth, but the growth that has been seen has largely been a result of consumers’ willingness to pay more for more premium products, experts say
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Whiskey, premiumization fueling growth for spirits market (Tue, 10 Apr 2018)
For the U.S. spirits market, volume growth has allowed the category to increase not only its own yearly comparisons, but also gain market share from other beverage alcohol categories.
>> Read more

Marketing

Stella Artois unveils new international campaign (Mon, 16 Apr 2018)
Stella Artois, a brand of Leuven, Belgium-based Anheuser-Busch InBev, introduced Joie de Bière, a new campaign that urges consumers not to let life and all its modern distractions get in the way of savoring the moments that matter.
>> Read more

CELSIUS expands reach as sponsors of 2018 Tough Mudder North America Challenge event series (Fri, 13 Apr 2018)
The strategic move fulfills a major marketing initiative for CELSIUS as its slogan and targeted demographics’ goal is to “Live Fit,” the company says
>> Read more