FROM THE INDUSTRY & FOR THE INDUSTRY

Cogent Promotional Services was created to service the needs of the Beverage Industry with an approach of providing our clients with customized and innovative promotional products and display solutions.

We make a commitment to all of our clients to provide:

• CREATIVE & QUALITY PRODUCTS

• AFFORDABLE PRICING

• THE BEST CUSTOMER SERVICE

COMMITMENT TO CLIENTS

A passion for understanding our client’s businesses and providing exceptional customer service

PRODUCTS AND SOLUTIONS

A complete portfolio of products, consulting, technology and business process

BEVERAGE EXECUTIVES

From the industry, for the industry. Our team has been built around your needs

PROMOTIONAL EXPERIENCE

Years of experience with Fortune 500 leaders, which allows us to bring industry specific insights, solutions and best practices

END-TO-END CAPABILITIES

Effective delivery management programs, delivering results from basic to the most complex

PROGRAM MANAGEMENT

Expertise delivering and implementing marketing strategies, driving ROI In-depth experience designing and building multi-channel solutions

INNOVATION

A passion for understanding our client’s businesses and providing exceptional customer service

Beverage News

G.O.A.T. Fuel taps Trey Lance as 1st NFL ambassador (Tue, 07 Dec 2021)
Dallas-based G.O.A.T. Fuel, the health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, announced its partnership with San Francisco 49ers Quarterback Trey Lance — the brand’s first NFL ambassador.
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Sugarlands Distilling, O.A.R. collaborate for band’s 25th anniversary (Fri, 03 Dec 2021)
Sugarlands Distilling Co., Gatlinburg, Tenn., announced a multifaceted partnership with platinum-selling recording artists O.A.R. The collaboration will celebrate O.A.R.’s 25th anniversary and include two specialty products from Sugarlands bearing the band’s name.
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Wine & Spirits

Johnnie Walker High Rye Blended Scotch Whisky (Mon, 06 Dec 2021)
Johnnie Walker, a brand of Diageo North America, introduced its latest innovation: High Rye Blended Scotch Whisky. High Rye features a mash bill of 60% rye aged in American oak barrels, and includes notable single malts that are central to the Johnnie Walker Black Label flavor profile, the company says.
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Speakeasy Co., BACARDÍ partner for holiday gift pack (Fri, 03 Dec 2021)
Speakeasy Co. and BACARDÍ have announced a partnership on an exclusive holiday-themed gift pack, to include BACARDÍ Reserva Ocho and a limited-edition holiday sweater. For a limited time only, and exclusive to California, this package is the perfect gift for anyone who loves getting into the holiday spirit.
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Marketing

Budweiser Zero, Uber partner for Thanksgiving Eve promotion (Wed, 17 Nov 2021)
On Nov. 24, Budweiser Zero is hosting “Zero Hour” at participating bars across the United States, giving consumers the option to try a complimentary Budweiser Zero from midnight to 1 a.m. local time.
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Coca-Cola launches Christmas campaign under Real Magic platform (Wed, 10 Nov 2021)
Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., launched Real Magic at Christmas, a seasonal campaign that spotlights and celebrates the magic of community and togetherness. The multi-faceted campaign carries at its heart a simple message of festive joy and inclusion, reminding us that Real Magic is in the moments of connection we share with others.
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